The interesting thing about generating online traffic is that it is very easy to conclude that you basically have to create interest in whatever it is you are promoting. It is easy to fall into the trap of thinking that what you are offering is something so new and so different that you have to go out of your way to create a demand for it. The truth is quite the opposite.
The truth is that regardless of which niche you are promoting, chances are there are already people online who are interested in whatever it is that you are trying to market. In fact, they are not just interested; they are actually expressing their interest about your niche product or service. They are asking questions about it. They are networking about it. They are trying to support each other in their efforts at finding solutions regarding your niche.
In other words, there are specific communities of people that already are interested in what you are promoting. Isn’t this amazing? Isn’t this great news?Unfortunately, too many marketers think that they have to re-invent the wheel and drum up traffic out of the thin blue air. In reality, people already online are congregating in special areas, asking questions and sharing information regarding your niche. These specialized areas are called online message boards or forums.
Regardless of what niche you are in and regardless of how seemingly obscure your niche is, there is sure to be at least one forum that specializes in that particular subject matter. Even in the rare case that there is no one forum that directly specializes in your niche, you can rest assure that there will be at least one forum that would have a sub-forum where at least several discussion threads are talking about your niche.Why should you consider forum marketing? Why should you bother to market your niche product or service in these areas online?
Here are just some basic benefits that you get. This is just a partial list. In fact, the longer you engage in forum marketing, the more you would be surprised as to how many benefits forum promotions bring to the table.These are just some of the basic benefits that easily come to mind. You really have to engage in forum marketing for an extended period of time to get a full appreciation of its complete list of benefits. These benefits are the ones that materialized for most people trying their hand at forum marketing.
To make money online, you have to really do one thing:You need to get the right message in front of the right eyeballs at the right time. In other words, everything has to line up for you to generate a sale. It all, of course, boils down to trust. You cannot simply market something that people are not interested in because they will not trust you, and they would have no need for whatever it is that you are pushing.
Niche specificity will help you solve a lot of your marketing problems because you can put your offer in front of the right eyeballs. These are people who are actually already talking about the particular niche product or service you are promoting. These are people who already expressed their interest and concern about your niche product or service.
This tight fit between the subject matter of the product or service you are promoting and the interest of the people within a particular community increases the likelihood that people would pay attention, and people would want to know more about your product. Depending on how everything else goes, the more they know, the higher the likelihood that they may build enough trust in the content that you are sharing that they would then take the next step and buy your product or service.
If you have been trying to sell stuff online, you probably already know that simple niche specificity is not enough. Simply going to a place where people are interested in your product or service is not in of itself enough to generate sales. You have to do something more.This is where forum marketing blows away lots of other traffic-generation methods. You can go to a forum that already deals with a specific set of problems and issues your particular product or service addresses and look for even more specific discussions. In other words, you get topic specificity.
Topic specificity is extremely important because as I have mentioned earlier, to sell anything online, you need to get your offer in front of the right eyeballs at the right time. Topic specificity is all about timing. When people post a question regarding a particular issue, people who click on that link are actively interested in that issue.In other words, they care in the here and now regarding a particular issue that they need a solution for. They are not looking for a solution way into the future.
They are not interested in the issue on a purely theoretical basis. They need an answer now.This is extremely important because if they know about your solution, then chances are good that they may take you up on your offer. Why? The need already exists in the here and now. It is present. It is not theoretical, it is not something that could happen, but it is actually something that they already have.
You can Shape Discussions
Another great thing about forum marketing is that you are in the driver’s seat as far as directing people’s interests. As long as you know what you are doing, you can shape the discussion in a forum in such a way that it benefits you. Of course, you have to do it in a very subtle way. You cannot just say to people that they need to buy whatever it is you are offering immediately. That is not marketing. That is spamming. I hope you know the difference. That is also an abuse of your power to shape discussions.
Forum marketing enables you to createopen-ended discussions that are specifically engineered to lead to more and more specific discussions. This is important because if you know how to line up your ducks properly, you can orchestrate your replies so that it leads to people opening their minds regarding a specific set of solutions. Once they open their minds to those solutions, then the particular solution you offer would look better.Of course, it all depends on how you play the game. Again, you cannot be blatant about it. You cannot just drop a link and leave.
That is spamming. It is like an intricate dance. Regardless, the power to shape discussions is one of the most powerful benefits of forum marketing. You do not have this power with other ways of generating online traffic. You shape the discussion and this also brings a lot of power to direct the discussion.
You Get Multiple Opportunities for Building Credibility
To sell anything online, as I mentioned earlier, you have to focus on building trust. This is very easy to understand because nobody will buy from you if they do not trust you. Likewise, nobody will trust you if they do not feel that they like you. Finally, people would not like you if they do not feel they know you. All these processes work hand in hand. You have to start with the know stage and end up in the trust stage. Only once you get people to trust you would they buy anything from you.
Unfortunately, a lot of marketers have it all wrong. They think that the moment they talk about a particular solution, people will just click on their link and buy. It does not work that way. That is like somebody coming off the street, somebody you do not know, offering you to buy stuff. Would you buy from that person? Probably not. Why? You do not trust that person.If that is how your mind works, then why do you expect other people’s minds to work any differently? Just because we are dealing with the internet does not mean that we are going to think differently.
What works in real life works the same, as far as decision making is concerned, in the online world. You have to build trust. Forum marketing enables you to build a tremendous amount of trust because it gives you a lot of opportunities to share trust-building content. It gives you a lot of opportunities to shape discussions and direct discussions in such a way that it builds a lot of trust. This book will step you through the process of using your forum accounts to build trust and credibility, so you can sell more online.