Where can you find an audience for your products that are there because they have an interest in the types of products you sell, and are keen to spend money? The answer is trade shows, they're the place to be seen as everyone is a potential customer looking for new and exciting products to try. Having a booth at a show gives your business the chance to show off new products and make an impact on potential customers.
With exhibitions or trade shows it's all about preparation – booking your booth well in advance will get you the best spot where people pass by in their hundreds and no-one can miss you. Giving away freebies to passing customers will definitely ensure they remember you and leave an impression long after the event has ended so find items that are quirky, colourful or stylish, but also practical as these are the gifts most appreciated by people and the most likely to be kept and used. Print them with your name and logo and you'll be recognised everywhere!
Consider how the products can be shown to their best advantage in regard to display stands and brochure displays. Signage is very important and you can find lots of advice and help online regarding colours, quality, display stands, lighting and set up. Keep your message simple by using large images and key phrases to produce an effective display and attract attention to your booth and away from the competition.
Stunning banners will get you noticed but experienced staff are just as important as they represent your company, they need to be sociable, professional, and good sales representatives. Practical giveaways give potential customers important information about your company and provide instant brand recall when the show is over, and attractive banner display stands will make your products stand out and get noticed by anyone passing by.
Services that specialise in trade show display equipment have lots of options available for all kinds of events. Some will manage everything if that's what you want, useful if you have to go to regular events and find the organising is taking up too much of your time. Just tell them what you need and they'll do the design, as well as build it, breakdown, shipping, and storage, no matter how small your company they'll achieve outstanding results for you.
They can also help with portable brochure displays suitable for corporate, exhibition, trade fairs and retail environments. The D6 Zed Up is one fast-folding option for dispensing literature, complete with 6 pockets it can be erected to its full height in seconds and comes complete with black carry bag. Or the Jazz brochure stand is modern and available in black or silver with a clever design that means you can display literature in both landscape and portrait formats.