In truth, not a lot of companies are willing to admit to other people that they might be in trouble, that they might be a difficult place in which to work, or that they are having trouble retaining some talents and workers. If you're part of this type of company, then you probably already know what kind of trouble it gets into but leaves unacknowledged in the interest of keeping up appearances. Sometimes though, mistakes just keep being committed left and right, goals are left unattained, the employees themselves are most often left to themselves with no idea how they are important to the company. Confusion reigns, and if left unchecked, the entire company might probably just end up crumbling.
Strategic management may be just the thing that could help the company regain its focus and put it back in touch with its original goals and philosophies. Strategic management works to make sure that a company constantly has its eye on its objectives and clearly defines all the steps and requirements that it takes to complete its plans.
You will know that your company is in dire need of strategic management methods when it has begun to focus far too much on small and unimportant details that don't really contribute to the company's overall mission and vision. Think back on your original objectives. In the years that your company has existed, have you even gotten halfway through your list of objectives? Are you even close to becoming the type of company that you envisioned yourself to be?
Strategic management isn't rocket science, really, but the challenge you might meet in implementing it will lie in the mentality of the movers and shakers of the company, particularly if none of them are particularly interested in or responsive to change. The basic steps of strategic management sounds quite a lot like common sense, although given the number of companies out there that flounder at some point, people still need a refresher course on it to regain their focus. Strategic management involves sitting down and figuring out what your company's objectives are, determining your mission and vision, and laying down the steps that will help you achieve your goals. Every department will have their own strategies to craft, and all of these must be created in accordance to the overall goal of the company, not just planned solely according to the goals of each department.
If you notice that your company has been thrown off track, sit down again and look back on its original goals. Figure out if they remain relevant today or no longer are. Only then can you begin the process of determining the right plan of action.