Importing Campaigns from Google AdWords

March 16, 2021

Going by the numbers alone, it is safe to think that probably you are a previous AdWords customer, as well as you intend to either increase your reach or migrate from your platform of choice. In this write-up, you are mosting likely to discover just how to easily import your campaigns from AdWords, so you don't need to develop them from scratch in Bing Ads!

Importing Your AdWords projects into Bing Advertisements

Importing your AdWords campaign into Bing Advertisements is the most convenient means to get going without the headache of needing to start whatever from square one, due to the fact that you can generally import every project setting with a couple of clicks.
To import your AdWords project to Bing ads, beginning by mosting likely to your Bing Ads account. Once there, click the "import projects" tab on the top. Currently, click the "import from Google AdWords" tab on the display food selection.

To start importing AdWords campaigns, you'll be asked to sign in to your AdWords account from your Bing Ads account. Click "Sign in to Google" and enter your Google credentials in the new window to sign in. Currently, click the "permit" switch.

Now, your AdWords account will certainly be connected to your Bing Ads account, enabling you to import your projects. You can either "import all existing and also new campaigns" or "import certain campaigns". When you choose to "import all existing and also new projects," all your AdWords campaigns will be imported.

When you pick to "import certain projects," you'll exist with a list with all your AdWords campaigns. You'll just require to tick the check box next to each project name to import them. When you make your choices, click "continue." You'll currently be taken to the "pick import alternatives" phase.

Right here, you'll be able to pick what to import and what to adjust according to Bing Ads settings; which includes spending plans, key phrases and also ad expansions. You can also tick the "tidy up" check box to erase things and setups that you no longer have in your AdWords account. Checking this option works for when you arrange imports, which you'll find out to do next after you click on "proceed".

In "routine imports," you'll be able to automate imports if you want. You can select to import "now" from the "when" food selection if you choose to do your imports by hand, however you can easily schedule imports if you intend to automate Bing Ads to refine ad campaigns produced on AdWords.

This indicates that you can produce your marketing campaign on AdWords as well as automate Bing Ads to import them, leaving you only to adjust them according to your Bing Advertisements audience and also budget plan. In the "when" menu, you'll be presented with numerous routines. Selecting "as soon as" will enable you to set an unique day and also time for importing campaigns as soon as. Selecting Daily will allow you to establish a time in the day to import campaigns.

Choosing "Weekly" will enable you to select a day and time in the week to import campaigns, and also choosing "Monthly" will certainly enable you to select a calendar day and also time to import campaigns. All Arranging choices will allow you set up "present time" and also "time zone," provide your imports a name as well as enable you to pick whether or not to get import results by e-mail.

As soon as you have your timetable set, click "import". Since your campaigns have been imported, you'll be presented with a details box outlining your imports which will reveal you the number of entities imported, upgraded, removed and skipped.Of crucial focus is the "avoided" area, which will show you the variety of products and setups that might not be imported due to platform distinctions. Ensure to examine your imported projects to change accordingly! That's it! You are now all set to increase your advertising campaign power!

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