How to Create Killer Bonuses

April 8, 2022

It’s natural for buyers to desire to get more for what they are paying and for their time, and using bonus is an easy way for you to provide them. At the same time, the easiest way for you to convert more sales is to offer everyone a killer bonus. Regardless of your method, nothing is more appealing than a sweet bonus that will help them get closer to their goals and that is to avail a great offer.

You should know the most essential thing about offering a bonus is that it’s all about value. You’re not aiming just to provide a bonus just to simply to allow people get what they want. Actually your goal is to provide more value to your audience and give them a greater experience with you.


For several reasons, the eBook is something that really stands out today as a bonus. Considering the increasing number of people with their e-Readers and their passion in reading even in any places. People on their desktop computers may also able to enjoy a free eBook for pursuit of learning or their interest in specific things.

Another creative idea in marketing is giving the book away on another website in order increase your own website traffic. People would click the link to see and know more about the free offer. In addition, you can put your links or banners inside the eBook, to keep people reminded about the bonus offer.

Private Label Rights Content

Private label rights are defined as a license where the owner sells most or all of the intellectual property rights to their work. The license is used for different digital products such as ebooks, software, articles, graphic templates etc. Usually the price of a single unit is lower in general than creating a similar product from nothing. The main reason is the great number of buyers buying the same kind of product.

However if the number of competing marketers using the same content is reduced, the distribution of the private label content would be limited as well. Private label rights are products where the content is already prepared and you can actually buy its ownership. This is a good choice if you don’t have your own content. This would save time and effort and you can use it as your bonus right away. You are given the option to edit it if you want sort of revisions.


Using video as a bonus to create additional value for your product is a good method. Videos can definitely add to the value of your product since it helps the user to understand the product better and it is what they are usually looking for. Videos could be a tutorial video intended to guide or provide supplementary knowledge to help the product’s users. Customers are more exposed and more comfortable with a visual experience than printed or written words.

In addition, videos are ideal and very effective for step-by-step learning process

Products That Can Be Delivered Later

By having the ability to create your bonuses later is a big time saver and can make your bonuses completely unique.
Examples are group calls or webinars, teleconferences, website critiques or even traffic offers. Also these types of bonuses can be repurposed and used for other needs in your business.


If you don’t know much about the product you can try interviews. Interviews have helped many people to sell their products. People can clearly see the value in them. People also consider you as an expert as your name appears together with other valuable people in your niche. You may try conducting an interview with the product owner of the product you are promoting. Ask them about commonly asked questions regarding the product.

You may also ask them things that are not part of their product that would benefit the customers. Consider how long and what is the content of the interviews you will conduct. It will help you to decide of the right time and place to offer them a bonus. You can do either a short 1 question interviews or long 3 hour interviews. Again, you can repurpose your interview into a transcript or eBook.


Use graphics to make your bonuses better. In addition, you can use graphics in your bonus depending on the kind of bonus. Based on some studies, about 60% of people are visual learners. This makes visual tools like graphics and designs effective in conveying messages. In fact, visual tools can even direct and influence the process of decision making of readers because more than two thirds of consumers regard images to bring more weight than reviews, ratings, and descriptions of products.

Graphics are catchy and appealing that can help the person to visualize the thing they’re getting, and usually increase the perceived value of the bonus. In other words graphics have their strong visual impact that can affect other important factors such as impressions, expectation and perception. These factors help to increase marketing value and increase the number of sales in the long run.

Push button software or plugins

If you want to make your bonus more attractive, consider using software or tools to offer great advantages in your offer. Software and other tools are usually expensive. When you offer a free tool as a bonus, the users would definitely take the chance to make the purchase immediately.

They are categorized as rare and rarity equals exclusivity, which makes it more desirable to the customers. Software and tools are always needed and an additional tool for content creation products is easy to actually purchase. A very irresistible offer for example is a product related to photography and the bonus is an editing tool, which has a high value. Also, it’s relevant to the product, making it more attractive and desirable.

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